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Email Marketing Compliance

What do you sign up for with our email marketing?

Elixir Garden Supplies Ltd uses integrated email marketing platform Mailchimp to perform all off-site marketing emails. Consent for this service must be provided by the user, prior to being able to receive marketing and promotional emails. 

Upon accepting the terms for receiving these materials, users will be sent monthly newsletters, with occasional mid-month promotional emails sent also. These will only contain information on Gardening and promotions, discounts exclusive to subscribers and new products / services about Elixir Garden Supplies. 

Subscribers can choose to opt-out at any time and their request to do so, will be processed automatically without delay. 

By signing up to our marketing service you also grant us permission to use the data collected from marketing emails, such as user email address, click behaviour, customer purchase information and location (based on IP) to help us analyse the performance of our campaigns. All of which is anonymous and is ONLY used for the purpose of improving our email marketing. This information is NEVER shared with a 3rd party and any information held is deleted automatically if you unsubscribe. 

What does Mailchimp do to comply?

  • Appointed a Data Protection Officer (DPO) to oversee their compliance program.
  • Continuously review their security measures to ensure any personal data we collect and process on their systems is adequately protected.
  • Ensure their Global Privacy Statement clearly explains Mailchimp’s commitment to the GDPR, is transparent about how we use personal data, and gives individuals information about how they can exercise their data subject rights.
  • Incorporate the EU’s Standard Contractual Clauses in our Data Processing Addendum which automatically forms part of their Standard Terms of Use (their contract with us) and applies to customer data protected by EU laws.
  • Provide their customers with GDPR-ready terms in our Data Processing Addendum and update their contracts with third party vendors to ensure they are GDPR-compliant.
  • Maintain formal processes around data subject rights to ensure they can help customers fulfill requests they receive.
  • Respond to and fulfill data subject rights requests in our role as a controller.
  • Complete Data Protection Impact Assessments to identify and minimize any risks from their processing activities.
  • Maintain accurate records of their processing activities, both as a processor and controller of personal data.
  • Pay close attention to regulatory guidance around GDPR compliance and making changes to their product features and contracts when they’re needed.
  • Certify annually with the EU-U.S./Swiss-U.S. Privacy Shield Frameworks and continue to protect EEA, UK, and Swiss data in compliance with the Privacy Shield Principles. You can view their Privacy Shield certification here.

Email web beacons and tracked links

Each time we send an email campaign through Mailchimp, they embed a tiny invisible graphic in the bottom of your HTML email. This open tracker graphic, or web beacon, is unique to each campaign sent. When someone opens the email with images turned on, that graphic is downloaded from Mailchimp’s server, and it’s recorded as an open on our campaign report.

Without this beacon and the tracking of clicked links, we as a business, cannot effectively review the performance of our email campaigns or how to improve upon them.

The inclusion of this web beacon does not share your information with any 3rd party source, nor does it track any activity on your personal device or activity across the web. It is purely used for performance data, subscribe/unsubscribe data and customer engagement.

Understanding Individual Rights

All Mailchimp users (meaning us) can access their Mailchimp audiences to correct or update information upon the request of their contacts.

Our collected contacts can continue to update their own data, too, by contacting Mailchimp or updating their preferences in any email you receive from Elixir Garden Supplies.

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About Elixir Gardens

With over 35 years’ experience in Gardening and Horticulture here at Elixir Garden Supplies we pride ourselves on offering quality gardening essentials with the knowledge of how to use them and sold at the best possible prices.

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